Our Work
Pop up Store
Product Sampling Activations
The best way to break into the Australian market is to let Australians taste the product first.
Objective: Boost brand awareness and encourage more Australians to try Genki Forest's flavoured sparkling water.
Activation: Organised pop up sampling events at iconic locations and beaches in Melbourne and Sydney, themed around Australia’s vibrant beach lifestyle to connect with local culture.
Period: December 2023 - January 2024
Locations:
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Melbourne: Swanston St, Melbourne Central, St Kilda Beach, Chadstone
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Sydney: Westfield Sydney, The Galleries
Results: Distributed 2,000 cans per day, total 44,000 cans over 7 days.
Videos of pop up store on St Kilda Beach
Portrait + Landscape video
Taobao 11.11 Festival
'Dream Home' Pop Up Store
Objective: Promote 11.11 Shopping Festival, emphasizing the fast and convenient shipping of Taobao products to Australia.
Activation: Set up a Taobao pop up store, styled to replicate home settings like living rooms and bedrooms. Taobao products were showcased in these spaces with attached QR codes, allowing visitors to order the same items instantly.
Period: 8th November 2024
Location: Melbourne CBD (near QV)
Results: 800+ attendees participated, engaging with the brand and exploring Taobao’s product offerings.
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'Scan In-store, Order Online' Experience
Shopping Centre video ads
Event highlight video
Yeo's Chinese New Year
Limited Edition Product
Pop Up Store
Brand Activations Aligned with Cultural Festivals
Objective: Boost brand awareness for Yeo’s limited-edition Chrysanthemum Tea during the Lunar New Year celebrations.
Activation: Set up a pop up store with a vibrant Dragon-themed décor for Lunar New Year, offering free samples of the special edition Chrysanthemum Tea to attract attention and engagement.
Period: 20th to 21st June 2024
Location: Melbourne Central
Results: 5,000+ attendees tasted the tea and follow Yeo's social media accounts
Celebrity Collaboration
The a2 milk International Student Sports Games
Objective: Increase brand awareness of a2 Milk among international students and encourage them to become resellers.
Activation: Partnered with Chinese basketball star Zhou Qi and South East Melbourne Phoenix players to engage international students through sports activities and a basketball match, integrating the products throughout the event with interactive product education sessions.
Period: 30th April 2022
Location: Monash University
Results: 500+ students participated, engaging with the brand and learning more about a2 Milk products.
Chinese National Basketball Team Player Zhou Qi Video
Objective: Leverage Zhou Qi’s influence as a brand ambassador to enhance a2’s brand awareness and positive perception.
Concept: Created a vlog featuring Zhou Qi, showcasing his life in Australia and his personal experience bringing a2 milk powder back home to his family in China. The video highlighted his recommendation of a2 products to viewers.
Channels: The campaign was promoted across Zhou Qi’s TikTok, Weibo, and RED accounts, reaching a total of 4,040,000 followers, with video views exceeding 800,000.
Brand Crossover
Lee Kum Kee x CherryHill
Brand Crossover Food Truck
Objective: Increase brand and product awareness among Australians, encouraging them to try Lee Kum Kee’s products and associate them with local cuisine.
Activation: Partnered with the renowned local CherryHill Orchards to create a brand collaboration. During the peak cherry-picking season, we set up a food truck on-site, featuring professional chefs preparing innovative cherry-inspired dishes like cherry BBQ skewers for sale.
Period: 2nd-3rd December 2023 (2 days)
Location: CherryHill Orchards
Results: Attracted over 500 customers, selling 778 dishes and generating $3,800 in sales.
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Sunshine, cherry picking, and BBQ—a perfect way to integrate Lee Kum Kee into the Australian lifestyle.
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Lee Kum Kee x Haidilao Hotpot
Deep Brand Collaboration
Integrating both events and products
Event - Lee Kum Kee Mystery Master Chef
In Haidilao Hotpot
Product- Lee Kum Kee Hongkong Curry Fish Ball available in Haidilao Hotpot
Objective: Increase brand and product awareness among Australians, encouraging them to try Haidilao hotpot dishes with Lee Kum Kee’s sauces
Activation: Hosted a surprise guest appearance by MasterChef star Declan at Haidilao restaurant, where he interacted with diners and showcased the versatility of Lee Kum Kee sauces. Using the sauces, Declan prepared dishes like noodles, hotpot broth, and stir-fried rice, offering a unique culinary experience while introducing customers to the brand.
A brand crossover product "Hongkong authentic curry fish ball" launched in 6 Haidilao hotpot across Australia
Period: 8th June 2024
Location: Sydney Haidilao hotpot
Corperate Event
The a2 milk Company
Brand Month Gala Dinner
Objective: To rebuild the relationship with major distributors and show case the new product and cutting edge research in formula
Event: Invite 200+ Chinese distributors to enjoy the gala dinner, and work with Zhouqi, a famous Chinese basketball national team player, to create video content to showcase the company's ambition to Chinese market.
Period: 8th and15th May 2023 (2 days)
Location:
Melbourne - National Gallery Victoria
Sydney - Museum of Contemporary Art Australia
Community Event
International Student
O-week Festival
Unlike typical university O-Weeks, our O-Week Festival welcomes all international students from Melbourne University, RMIT, Monash University, Deakin University, Swinburne University, Victoria University and give away them with special welcome gift packs provided by our sponsors.
The event featured a variety of activities tailored to student interests and hosted 12 brand booths offering gifts. In total, 10,000+ giftpacks were distributed throughout the day.
This festival provides an excellent opportunity for brands to engage with international students and collect valuable insights.
Attendance: 1,000+ international students
Asian Mid-Autumn Cultural Festival & Family Carnival
This is the largest community event for Asian families in Melbourne, meeting the needs of local Chinese households.
The event featured an eco-friendly market, encouraging families to sell second-hand items to promote environmental awareness. Children were also given the opportunity to manage stalls and sell items, offering valuable life experience and fostering financial literacy.
The event is supported by Whitehorse City Council
In addition to the market, the event hosted a variety of traditional Chinese cultural activities and performances, providing families with a fun festival experience while deepening their understanding of Chinese heritage.
The event has been held four times, with each attracting approximately 1,500 attendees.
This carnival provides a great chance for brands to engage with local Chinese families face to face and collect valuable insights.
Bellamy's Organic Pregnancy Information Session
Objective: Boost brand awareness of Bellamy's Organic and its product for pregnancy among Chinese-Australian pregnant families, ultimately increasing product recognition and sales.
Activation: Hosted an educational info session for Chinese-Australian expectant families, featuring talks by nutritionists and midwives. The event offered product tastings, with health care professionals recommending A2 products.
Period: 15th May & 6thOct 2021
Location: Melbourne
Attendees: Over 150 registrations were received in 3 days, and due to venue capacity, 100 expectant parents were invited.