Built to Deliver Real Impact Across Cultural Audiences
M&Y OmniReach is a Melbourne-based experiential marketing agency specialising in culturally-led campaigns that drive engagement, product trial, and conversion across Australia.
We work with leading brands including McDonald’s, Lee Kum Kee, Genki Forest, and Roborock, delivering campaigns that perform across both multicultural and mainstream markets.
EXPERIENTIAL MARKETING THAT MOVES CULTURE
Built to Deliver
Real Impact
Across
Cultural
Audiences
M&Y OmniReach is a Melbourne-based experiential marketing agency specialising in culturally-led campaigns that drive engagement, product trial, and conversion across Australia.
We work with leading brands including McDonald’s, Lee Kum Kee, Genki Forest, and Roborock, delivering campaigns that perform across both multicultural and mainstream markets.
Years of Experience:
13+
Years in the Industry
Clients Served:
200+
Satisfied Clients
Campaigns Delivered:
1K+
Successful Campaigns
Market Reach:
1.6 M
Consumers Engaged
About Us
—— WHO WE ARE ——
We help brands connect with multicultural and mainstream audiences through culturally-led campaigns, experiential activations, and conversion-focused strategy.
———
At M&Y OmniReach, we believe culture is more than language—it’s insight, relevance, and respect. Our work is built on deep cultural understanding, data-led strategy, and hands-on execution that drives measurable results for the brands we partner with.
LEADERSHIP ————————————————————————————————————————
Managing Director & Strategy Lead
Meena Ke
——
Provides overall project leadership and strategic direction, ensuring alignment with client objectives and long-term brand growth. Maintains senior client relationships and acts as a key partner in guiding campaign direction and decision-making.
General Manager & Data Lead
Yi Lin
——
Leads day-to-day operations and execution across all projects, overseeing timelines, resource allocation, and delivery. Ensures campaigns are executed efficiently while driving performance tracking and data-led optimisation.
——— Leadership ——
—— leadership ——
Meena Ke
Managing Director & Strategy Lead
Provides overall project leadership and strategic direction, ensuring alignment with client objectives and long-term brand growth. Maintains senior client relationships and acts as a key partner in guiding campaign direction and decision-making.
Yi Lin
General Manager & Data Lead
Leads day-to-day operations and execution across all projects, overseeing timelines, resource allocation, and delivery. Ensures campaigns are executed efficiently while driving performance tracking and data-led optimisation.
—— MEET THE TEAM ——
Momo Bu
Social & Talent Director
Dylan Wang
Marketing Specialist
Sharon He
Market Specialist
Erika Zhou
Account Executive
Leadership ————————————————————————————————————————
—— MEET THE TEAM ——
Sherry Zhou
Creative Lead
Sia Li
Account Manager
Hank Ngan
Design Lead
Shawn Li
Event Coordinator