Movie Promotion Influencer Campaign
Ne Zha 2 Movie
Audience
Chinese-speaking communities
Young adults and students
Families and animation audiences
Asian cinema fans
Overview
A multi-city RED influencer campaign designed to build awareness, generate social buzz and drive cinema attendance for the Australian release of Ne Zha 2.
RedNote Influencers
17
Online Reach
1.5M+
Pageviews
73.1k+
Engagements
3,600+
Paid Influencer
Project Background
To support the Australian release of Ne Zha 2, we activated 17 RED influencers across Adelaide, Brisbane and Perth to build local awareness, generate social buzz and encourage cinema attendance.
Highlights
Activated 17 RED influencers across three Australian cities
Delivered locally relevant content for Adelaide, Brisbane and Perth audiences
Generated more than 73,100 RED page views
Achieved 2,364 measurable social engagements
Supported the film’s Australian cinema release through opening-period social buzz
Connected the campaign with Chinese-speaking families, students and young adults
Used creator recommendations to encourage cinema discovery and ticket consideration
Engagements
3,600+
Pageviews
73.1k+
Online Reach
1.5M+
RedNote Influencers
17
Engagements
3,600+
Pageviews
73.1k+
Online Reach
1.5M+
RedNote Influencers
17