McDonald's Land Meal Launch

McDonald's

Audience

Gen Z and young Chinese consumers driven by trends and aesthetics
RedNote-active users influenced by visual and lifestyle content
Food and drink enthusiasts seeking new and shareable experiences
McDonald’s core audience with high purchase frequency

Overview

Promote McDonald’s limited-edition McDonaldland drink among young Chinese consumers in Australia through visually driven RedNote influencer content.

RedNote Influencers

4 Online Reach

680K+

Pageviews

70K+

Engagements

1,800+

Paid Influencer

Project Background

McDonald’s launched the McDonaldland campaign to promote a limited-time themed drink, targeting Chinese young, trend-driven consumers in Australia. RedNote influencers were engaged to create visually appealing, lifestyle-driven content — highlighting the product’s unique look, taste and collectable appeal to drive social buzz and in-store visits.

Highlights

Selected RedNote influencers aligned with Gen Z and trend-driven audiences
Focused on visual storytelling to highlight the product’s unique appearance and colours
Created content around taste reactions and first-time experiences
Leveraged aesthetic and lifestyle-driven formats to maximise shareability
Positioned the product as a limited-time, must-try item
Drove awareness, social buzz and in-store traffic