Crocs Happy Meal Launch
McDonald's
Audience
Gen Z and young consumers driven by trends and collectibles
Families with children (Happy Meal core audience)
RedNote-active users influenced by social content
Crocs and McDonald’s fans
Overview
Promote McDonald’s Crocs Happy Meal collaboration among young Chinese audiences and families in Australia through RedNote influencer content focused on collectability and social buzz.
RedNote Influencers
4
Online Reach
660K+
Pageviews
99.7K+
Engagements
3,700+
Paid Influencer
Project Background
McDonald’s partnered with Crocs to launch a co-branded Happy Meal, targeting younger Chinese audiences and families in Australia. RedNote influencers were engaged to create content around the limited-edition collaboration, driving buzz, collectability and in-store traffic.
Highlights
Selected RedNote influencers aligned with youth and family audiences
Focused on collectability and limited-edition appeal to drive FOMO
Created content around unboxing, toy details and styling moments
Leveraged playful, trend-driven storytelling to boost shareability
Encouraged store visits through social buzz and peer influence
Positioned the collaboration as both fun and collectible
Engagements
3,700+
Pageviews
99.7K+
Online Reach
660K+
RedNote Influencers
4
Engagements
3,700+
Pageviews
99.7K+
Online Reach
660K+
RedNote Influencers
4