Concert Influencer Promotion
JJ Lin Concert
Audience
Chinese-speaking communities
JJ Lin fans
Young adults and students
Live music audiences
Overview
A multi-city RED influencer campaign designed to build concert awareness, generate social buzz and support ticket consideration across Australia.
RedNote Influencers
36
Online Reach
450K+
Pageviews
132.8k+
Engagements
5,500+
Paid Influencer
Project Background
To support JJ Lin’s Australian concert tour, we activated 36 RED influencers across Sydney, Melbourne, Brisbane and Adelaide to expand local awareness and generate sustained audience interest.
Highlights
Delivered locally relevant concert content before and during the tour
Generated more than 132,800 page views
Achieved 5,307 measurable engagements
Maintained campaign visibility over a four-month period
Connected the tour with Chinese-speaking music audiences across Australia
Engagements
5,500+
Pageviews
132.8k+
Online Reach
450K+
RedNote Influencers
36
Engagements
5,500+
Pageviews
132.8k+
Online Reach
450K+
RedNote Influencers
36