New Flavour Product Launch

Genki Forest

Audience

Mainstream Australian young consumers
Australian families shopping at Costco
Asian consumers with strong brand affinity
Foodie and trend-driven audiences

Overview

Drive awareness and trial for Genki Forest’s new Costco-exclusive flavour through foodie influencer content targeting mainstream Australian and Asian audiences.

Influencers
(RedNote & Instagram)

22 Online Reach

1M+

Pageviews

326K+

Engagements

10K+

Paid Influencer

Project Background

Genki Forest launched a new flavour exclusively at Costco, targeting both mainstream Australian and Asian audiences.Foodie influencers were engaged to create content tailored to their style, focusing on taste, authentic reactions and simple drink ideas — driving awareness and trial.

Highlights

Selected Australian foodie influencers aligned with both mainstream and Asian audience segments
Developed content angles tailored to each creator’s style, ensuring authenticity and audience relevance
Focused on product experience and taste-driven storytelling to highlight the new flavour
Encouraged simple drink customisations and recipes to enhance shareability and engagement
Positioned Genki Forest as a versatile, lifestyle-friendly beverage through relatable content
Supported product launch at Costco by driving awareness, trial interest and purchase intent