Paw Patrol Craft Village and Meet & Greets
Forest Hill Chase
Audience
Chinese families with young children in Melbourne’s eastern suburbs
Parents actively seeking school holiday activities
RED users influenced by peer recommendations and family lifestyle content
Overview
Drive foot traffic and family engagement for Forest Hill Chase’s Paw Patrol school holiday activation through local family influencer content.
Influencers
(RedNote & Instagram)
5
Online Reach
50K+
Pageviews
10K+
Engagements
1,800+
Paid Influencer
Project Background
Forest Hill Chase launched a Paw Patrol–themed school holiday activation to drive foot traffic and engagement among local families in Melbourne’s eastern suburbs.
Highlights
Selected RED influencers aligned with young families and parenting audiences
Focused on real-life event experience, including craft activities and character meet & greets
Created content highlighting “kid-friendly” and “worth visiting” moments
Leveraged lifestyle storytelling to increase relatability and trust
Positioned the activation as a must-visit school holiday destination
Drove awareness, social engagement, and in-centre foot traffic
Engagements
1,800+
Pageviews
10K+
Online Reach
50K+
Influencers
(RedNote & Instagram)
5
Engagements
1,800+
Pageviews
10K+
Online Reach
50K+
Influencers
(RedNote & Instagram)
5