2025 CNY Promotion
Crown Resort
Audience
Asian young professionals in Melbourne, active on RED and Instagram, seeking dining, lifestyle and social experiences
Asian families engaging with Chinese New Year as a key cultural moment
Food and experience-driven audiences open to discovering new dining and entertainment destinations
Overview
Reposition Crown as a lifestyle destination for Asian audiences through a culturally led Lunar New Year influencer campaign.
Influencers
(RedNote & Instagram)
30
Online Reach
1.9M+
Pageviews
470K+
Engagements
30K+
Paid Influencer
Project Background
To reposition Crown among Asian audiences, 30 influencers were invited to experience and share Lunar New Year celebrations across Crown’s dining, entertainment and cultural offerings — helping shift perception beyond gaming and highlight Crown as a complete lifestyle destination.
Highlights
Curated influencers across family, lifestyle, food and entertainment.
Designed culturally relevant experiences for Asian audiences.
Tailored each journey to suit the creator’s style and audience.
Showcased Crown across dining, entertainment and lifestyle.
Repositioned Crown as more than a gaming destination.
Engagements
30K+
Pageviews
470K+
Online Reach
1.9M+
Influencers
(RedNote & Instagram)
30
Engagements
30K+
Pageviews
470K+
Online Reach
1.9M+
Influencers
(RedNote & Instagram)
30