OOH Media
RoboRock
Audience
Mainstream Australian consumers
Urban professionals, families
Tech-savvy households with strong interest in smart home and premium lifestyle products.
Overview
Strengthen Roborock’s No.1 brand positioning in the world through a high-visibility Sydney light rail advertising campaign.
Weeks
8
Trips
1,000+
Reach
310,062
Impressions
632,502
Impressions
632,502
Reach
310,062
Trips
1,000+
Weeks
8
ABOUT
Project Background
Roborock aimed to strengthen brand awareness and reinforce its market-leading position in the world through a large-scale outdoor campaign. Sydney light rail was selected as a high-visibility media channel to maximise exposure across key urban and consumer traffic areas.
Highlights
Developed the overall OOH campaign strategy aligned with Roborock’s No.1 brand positioning
Identified and secured high-impact Sydney light rail advertising placements
Managed supplier communication, quotation negotiation, and campaign scheduling
Coordinated artwork adaptation, production, and installation process
Oversaw campaign rollout and on-site execution
Conducted post-launch photography and campaign documentation
