Overview
Driving Community Engagement Through Christmas Activation
Christmas Fun Day
Sky One Plaza
Audience
Families and local residents in Melbourne’s eastern suburbs
Chinese and multicultural communities
Holiday shoppers and dining visitors
Social-media-active visitors seeking festive experiences
Foot Traffic Uplift
20%
Visitor interactions
500+
Photo/social engagements
800+
Uplift in Overall Visitor Experience
20%
Uplift in Overall Visitor Experience
20%
Photo/social engagements
800+
Visitor interactions
500+
Foot Traffic Uplift
20%
Shopping Centre Activation
Project Background
Sky One Plaza launched a Christmas activation designed to increase foot traffic and community engagement during the holiday season. We created an immersive festive experience featuring a 3-metre gift-box Christmas tree and roaming Santa interactions throughout the precinct, driving visitor participation, social sharing, and in-centre engagement.
Highlights
Designed and installed a 3-metre-tall Christmas gift tree as the centrepiece of the activation, creating a highly visual and photo-friendly destination within the plaza
Organised roaming Santa interactions across participating restaurants, encouraging direct engagement with diners and visitors throughout the centre
Created a festive atmosphere through live singing, interactive performances, and family-friendly entertainment
Increased visitor engagement and dwell time by integrating activation touchpoints across multiple restaurant and retail areas
Encouraged organic social sharing through visually engaging installations and interactive experiences
Successfully positioned Sky One Plaza as a vibrant community destination during the Christmas season
