Overview
This three-day pop-up combined product sampling, interactive activities and influencer promotion to build awareness and encourage trial among Australian shoppers.
Pop-up Store in The Glen
Julie's
Audience
Families
Multicultural shoppers
Students and young adults
Local Australian consumers
Activation Traffic
30,000+
Product Distributed
5,500+
Social Media Pageviews
101,23
Social Media Engagements
1,246
Social Media Engagements
1,246
Social Media Pageviews
101,23
Product Distributed
5,500+
Activation Traffic
30,000+
Activation
Project Background
This three-day shopping centre activation combined product sampling, interactive entertainment, giveaways and RED influencer promotion to introduce Julie’s biscuits to a broader Australian audience and encourage product trial, social sharing and future purchase.
Highlights
Distributed more than 5,500 Julie’s biscuit samples across three days
Used a branded claw machine to attract families, students and younger shoppers
Encouraged visitors to share content across RED, Instagram, Facebook and WeChat
Partnered with five RED influencers, generating 10,123 page views and 1,246 engagements
Achieved a 12.3% overall influencer engagement rate
Generated strong product interest, including enquiries about retail locations and additional flavours
