Overview
This mall-wide pop-up activation turned digital ads, interactive sampling, and instant retail into one seamless Genki Forest experience.
Melbourne Central Pop Up
Genki Forest
Audience
Gen Z
Young professionals
Families
Total Reach
1.01M+
Product Distributed
13,200+
OOH Impressions
73K+
Survyes Collected
8,986
Survyes Collected
8,986
OOH Impressions
73K+
Product Distributed
13,200+
Total Reach
1.01M+
Activation
Project Background
To support sugar free sparkling water market entry in Australia, the Chinese giant beverage brand Genki Forest needed to build awareness and drive trial among local consumers. We developed an immersive activation that combined brand experience with retail integration — enabling consumers not only to try the product, but to engage with the brand in a meaningful and memorable way.
Highlights
Giant inflatable bottle at Shot Tower as iconic photo spot
Digital ads + roaming mascots + claw machine + pop-up booth
Survey-based sampling with 8,986 data entries
In-mall trial paired with promotions at Coles & Asian grocers
