Overview

A large-scale outdoor activation with high visibility and engagement, aligned with Genki Forest’s identity of health, fun, and refreshment.

St Kilda Festival Partnership

Genki Forest

Audience

Gen Z
Young professionals
Families
Health-conscious consumers

Event Visitors

380K+

Product Distributed

23,000+

OOH Impressions

200K+

Online Reach

50K+

Online Reach

50K+

OOH Impressions

200K+

Product Distributed

23,000+

Event Visitors

380K+

Activation

Project Background

Genki Forest joined Australia's largest community festival to amplify its brand presence through immersive, multi- channel touchpoints. Beyond giving out drinks, the brand aimed to connect with festival goers through visual impact and lifestyle relevance.

Highlights

10M inflatable bottle + roaming mascots + branded booth
Full-site visibility: stage LED, roadside signage, barrier ads, VIP lounge drinks,
Targeted sampling: 23,656 cans in 2 days